Looking to add some activities to your community calendar? Since many communities have a goal of increasing engagement this year, you’ll want to review these three initiatives to determine which might be the ideal activity for your users. Also, keep reading to learn more about some exciting new features coming to the platform to give you even MORE opportunities to boost engagement*!
Hold an Expert Event or AMA session
An Expert Event, or Ask Me Anything (AMA), session is when someone of importance participates in a question and answer session on your community. This could be your CEO, a super user, a client, or anyone who would entice your users to be a part of the session. The key is to promote the date and time of the session to your users as much as possible through the community, email, social media, and any other channels you use to get the word out. Some clients have even been inviting users to a video platform for a more personal experience.
Set up a Contest or Scavenger Hunt
On the Khoros platform, there are two ways you can set up contests:
Using our Contest discussion style if you've purchased it. (If you’ve never created a Contest on Khoros before, this knowledge base is a great starting point.)
Using another discussion style’s post to promote your Contest or Scavenger Hunt. (An example of this would be creating an article on your Blog discussion style to announce your contest.)
These initiatives are great if you’re looking for a quick spike in engagement, such as in a month where traffic might be light on the community. They aren’t necessarily the best initiative if you’re looking for something that will keep users loyal and engaged for a long period of time. If you are utilizing contests as a promotion tool, be sure to align the contest with other key activities within community to retain interest and attention.
Challenge Your Users
Encourage your users to keep interacting in the community on a timely basis with weekly or monthly challenges. If you are trying to get users to adopt specific functionality on the Khoros platform, or to do something specific with your own product, then a regular challenge could be exactly what you need to push that adoption. When you make the announcement about the challenge, don’t forget to remind your users that their posts will contribute to their efforts to keep earning badges and progressing in your ranks!
If you’re looking for some strategic assistance in brainstorming these initiatives, talk to your Account Executive or Customer Success Manager on how Khoros can assist you through Success Services.
5 years ago